While customer delight is the goal of every business, sentiment can change in a heartbeat and social media from Twitter to Facebook, Foursquare to Yelp provide ever-increasing channels for them to express those sentiments, in real time, all the time. In order to properly gather, analyze, and respond to customer sentiment, your systems have to be able to handle the extreme new volumes, varieties, and velocities of modern data.
Legacy data warehouses and the days of waiting for your batch window to open in order to get the latest data, or being told to wait months for the tuning or reindexing required for a new report are long gone. New challenges require new solutions. They require SAND.
SAND manages multiple data types and powers analytics at speeds no other technology can match. From call centers to websites to mobile devices, SAND enables your business to respond to customer sentiment in real time, all the time, and convert potential detractors into delighted proponents.
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