The Customer Intelligence Challenge

Good customer intelligence is an essential resource for any consumer-oriented business. But when the required data is scattered across multiple legacy applications and repositories, efforts to develop a good understanding of customers typically end in frustration.

Many organizations have implemented integrated analytic CRM applications and data warehouses in an attempt to solve this problem by providing their users with a "single view of the customer" - but when these systems are built using traditional relational databases, they typically present their own set of problems:

  • They can't support the number of attributes needed to adequately personalize campaigns
  • They don't have the flexibility to respond easily to changing analytic requirements
  • They perform significantly worse in the face of increasing data volumes and the demands of more complex analytic methods such as data mining.

The SAND/DNA aCRM Solution

SAND/DNA aCRM enhances and extends the performance of existing business intelligence, data mining and campaign management tools by:

  • Providing a truly integrated and comprehensive "360-degree" customer view, incorporating a practically unlimited number of attributes
  • Empowering and accelerating the core analytical processes involved in database marketing
  • Enabling quick and easy adaptation to changing requirements.

SAND/DNA aCRM can remove the barriers that prevent your database marketing professionals from responding quickly to change, and greatly increase the productivity and accuracy of your analysts and data mining experts - ultimately giving you the competitive edge you need by maximizing customer profitability and minimizing churn.

More Information

For more information on how SAND/DNA aCRM can enhance and extends the performance of your existing business intelligence, data mining and campaign management tools, please complete and submit the following form (fields marked with * are mandatory):

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AOL

Customer Success

AOL Germany is a leading Internet Service Provider servicing nearly 3 million users

Business Challenge

AOL Germany was looking for a Customer Insight solution to collect data from multiple sources, prepare it for analytic use and make it accessible to support decision-making around the clock via a single, centralized system. Scalability, minimal administration, and flexibility were essential.

SAND/DNA Solution

SAND/DNA aCRM provided the platform for delivering key customer information such as profitability levels, loyalty profiles and product usage patterns. This allows AOL Germany to proactively measure the effectiveness of marketing campaigns and customer retention programs.

Integration of SAND/DNA aCRM with existing business intelligence infrastructure, such as SAS, SPSS and Business Objects, enabled the wisest possible use of the many available tables for data mining, up- and cross-selling, and risk analysis.

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