The Retail Challenge

As competition intensifies in the retail industry, the ability to rapidly access and analyze the large volumes of data collected - whether it be about customers and their purchases, or the operations of the supply chain - is increasingly a critical factor in achieving commercial success.

The SAND/DNA Solution

SAND/DNA enables enterprise customers in the retail industries to cost-effectively retain massive amounts of compressed data in a nearline repository for extended periods, in accordance with any applicable business rules and regulatory requirements, and to rapidly retrieve just the information they need, whenever it is needed. A centralized data management solution with unparalleled performance and storage efficiency, the SAND/DNA suite dramatically reduces costs and management complexity while ensuring continuous data availability.

“Previously we'd often need 20 to 25 days to analyse a major retailer's monthly detailed transactions. With SAND/DNA, we've cut this to four days! It's an enormous boost in our productivity. With SAND/DNA we have the power to explore more data and find the patterns and nuances that challenge current thinking.”— Clive Humby, Chairman, dunnhumby.

SAND/DNA can serve as the platform for high-performance analytic applications in areas such as:

  • Fraud detection
  • Customer Acquisition
  • Customer Loyalty
  • Supply Chain Management

Or, it can be implemented to enhance data warehouse performance by applying Intelligent Information Management principles to warehouse design and data storage.

More Information

For more information on how SAND/DNA can help you Reduce TCO, increase performance, and meet Service Level Agreements, please complete and submit the following form (fields marked with * are mandatory):

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Customer Success

Tesco is the UK's leading supermarket chain. dunnhumby provides data analysis services for Tesco's Clubcard loyalty program.

Business Challenge

The Tesco Clubcard loyalty program's rapid success has vastly increased the volume of data captured, making it increasingly difficult to manage and analyze cost-effectively. dunnhumby, who have the mandate to perform analytics on Tesco's Clubcard data, sought a solution to help Tesco better understand its customers and their shopping habits.

SAND/DNA Solution

Implementation of a system based on SAND/DNA has reduced analysis time from weeks down to just days, allowing resources to focus on getting valuable insight out of the data, rather than spend their time just managing it. These insights have resulted in better merchandising, optimized pricing strategies, more effective targeted promotions, and better tailored customer communications.



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