Retailers have to compete on diminishing margins with price-sensitive shoppers who have increasing, and increasingly disruptive, channels to purchase products — from brick and mortar to online ecommerce to mobile and social startups. When leveraging your investment in your customer, knowing where they are, and where they are going next requires understanding what has happened in the past, understanding why it’s happening, forecasting what will happen in future, and then acting on it in real-time.
Legacy data warehousing technology does not scale to meet all these data types, and is not agile enough to power the data you need to remain competitive. To understand how to have more profitable relationships with customers you need to understand much more than yesterday’s market basket analysis. You need to understand customer behavior in greater volume and variety than ever before. You need SAND.
SAND’s column oriented (CDBMS) data analytics platform manages multiple data types and delivers a multi-dimensional view into your customer. SAND powers real-time analytics and real-time deployment for customer interactions. Going far beyond business intelligence and market-basket analytics, SAND pulls in data from social media, location data, web interactions, and more, creating a unique view of the past, present, and a view into the future of customer interactions.
- Loyalty Marketing analytics for retail
- CRM analytics for retail
- Finance analytics for retail
- Marketing analytics for retail
- Operations analytics for retail
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For more information on the SAND retail solution, please complete and send in the following form:
“The easy data access, high performance and high levels of compression provided by SAND ensure that we have increased visibility into all our clients’ data, as and when our analysts and clients need it.” — Stuart Bonell, Chief Technology Officer, dunnhumby