Major International Bank Uses SAND/DNA aCRM Solution from SAND Technology and Uniserv to Optimize Database Marketing Processes
Montreal, Canada – March 11, 2009 SAND Technology Inc. (OTCBB: SNDTF.OB), an international provider of data management software and best practices, announced today that a major international bank has selected the SAND/DNA aCRM solution offered by SAND Technology in conjunction with Uniserv, a leading specialist in address cleansing and deduplication, to help expand and improve its database marketing processes. Specifically, the bank will use the SAND/DNA solution to optimize their targeted mailings, as well as their outbound, cross-selling, retention and other campaigns.
Successful direct marketing for acquiring new customers normally begins with the acquisition of comprehensive address lists from companies that specialize in compiling this kind of data. However, in order to make this information useful for customized campaigns, a number of additional steps are required. In the bank’s case, more than fifty million addresses needed to be enhanced with additional geographical and socio-demographic information, deduplication had to be carried out at both the personal and household level, and the household database had to be compared with existing records about current customers and the customer data enhanced with the new information to enable better campaign targeting. The SAND-Uniserv solution was selected for these tasks on the basis of its data processing performance and storage efficiency, and because of the high degree of accessibility, scalability and process quality it offered along with minimal administration requirements.
“We are delighted to count this major bank among our customers”, said Christian Niemann, Vice President, EMEA for SAND Technology. “In the financial services industry, good customer intelligence is essential to gaining a competitive advantage. SAND/DNA products have been specifically designed to provide fast and flexible management and analysis of massive amounts of data. Combined with the high quality of the address lists supplied by Uniserv, the SAND/DNA aCRM solution gives the bank an extremely efficient, adaptable and cost-effective platform for customer analysis.”
The SAND-Uniserv solution is now in production, and is being accessed by as many as 20 analysts all over the world. SAND’s customized platform is tailored to work with the bank’s complex distributed data architecture, and provides round-the-clock, high-performance access to up-to-date information on the central server, so that campaigns can be managed without interruption. The database marketing department is now able to work much faster and more efficiently than ever before. Shorter update cycles have brought considerably improved data currency, and this in conjunction with higher quality data and more flexible analysis capabilities has resulted in a marked increase in campaign successes after only a short time. The new system can also be quickly and efficiently adapted to respond to new challenges. At the same time, total cost of ownership (TCO) has been substantially reduced.
To read the complete case study, please visit www.sand.com.