Case Study
Over the last decade, Tesco has become the UK's number-one supermarket chain. at the heart of the organization's vision is a focus on customers and on gaining their loyalty. Tesco's aim is to offer high value products and services, tailored to meet the requirements of every customer, in every community. dunnhumby is a leading-edge international customer relationship management consultancy that helps companies in a range of industry sectors to excel in the use of customer knowledge.
Implementation of a system based on SAND/DNA has reduced analysis time from weeks down to just days, allowing resources to focus on getting valuable insight out of the data, rather than spend their time just managing it. These insights have resulted in better merchandising, optimized pricing strategies, more effective targeted promotions, and better tailored customer communications.
“We can quickly deploy a SAND solution without time-consuming and expensive data structuring exercises.” - Clive Humby, chairman, dunnhumby
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