Case Study
A division of a major international bank was seeking to expand and improve the database marketing processes it had implemented to target both existing customers and prospects with personalized marketing messages. In order to optimize their targeted mailings, as well as outbound, cross-selling, retention and other campaigns, they needed a software solution that would provide accurate, relevant customer data and ensure that this information could be quickly and flexibly processed, managed, selected and analyzed at a very detailed level.
After examining a number of alternatives, the bank selected the SAND/DNA aCRM solution offered in conjunction with Uniserv, a leading specialist in address cleansing and deduplication. The SAND/DNA and Uniserv solution provides high-performance processing and efficient storage of data, with a high degree of accessibility, scalability and process quality, while keeping administration requirements at a minimum. Reasons cited for the choice included the high quality of the addresses made available, along with SAND’s proven expertise in managing extremely large volumes of data and its proactive approach to customer service.
The SAND-Uniserv solution has been in production since the beginning of 2008, and is now being accessed by as many as 20 analysts all over the world. Tailored to the bank’s complex distributed data architecture, SAND’s customized platform provides round-the-clock, high-performance access to up-to-date information on the central server, allowing the bank to manage campaigns without interruption.
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