Case Study
United Internet Media AG, Germany's leading marketer of digital media and one of the largest players in both the German and European media markets, acts as the marketer of its own WEB.DE, GMX, 1&1 and Smart-Shopping.de portals. United Internet AG serves about 19 million internet users in Germany(around half of the total number of users in the country), about 130 million onliner users in Europe through the AD Europe Network, and about 300 million internet users every month through its global media network, AD Europe Global, which includes 60 partner countries on all five continents. With more than 4.5 billion ad impressions per month, United Internet Media AG sets the standards for volume and quality in the German, European and global internet markets.
United Internet AG chose to implement the SAND/DNA aCRMsolution incorporating the SAND/DNA Analytics and SAND/DNA Access products, mainly on the basis of its query speed and data throughput performance. Other considerations influencing the decision were SAND/DNA's excellent ETL performance, advanced analytic capabilities and the anticipated low level of consulting requirements for implementatio of the solution.
“Using the SAND/DNA product suite, we are able to handle a high level of data traffic in an extremely efficient and cost-effective manner. At the same time, SAND/DNA's simple administration and high flexibility allow us to adapt our analyses extremely quickly to meet changes in operating conditions.” — Christian Mumm, Head of United Internet Media's Media Factory
To receive your complete United Internet Media case study by return email, please complete and submit the following form (fields marked with * are mandatory):
Business emails only please. Free/Personal ISP or Web-based accounts (i.e. YAHOO, HOTMAIL, GMAIL, MSN, FREESERVE etc.) can NOT be processed.
